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We are building the ABA practice I wish my daughter had.
We are reconceptualizing what ABA should be — built around the most powerful force for human change: the person's own motivations, strengths, and interests. The Empowerment Model is neurodiversity-affirming, trauma-informed, and grounded in autonomy, communication, self-determination, and self-accommodation. We teach self-advocacy. We work from assent, not compliance.
And we help people name their own goals in their own words — because no one was ever truly transformed by someone else's idea of who they should be.
Vision
We see a world in which disabled people decide the shape of their own lives — where their dreams matter, and where the world meets them with validation, resources, and a fundamental belief in their capacity to pursue each and every one.
Mission
My Time 2 Launch delivers neurodiversity-affirming, trauma-informed ABA in the places where life actually happens — home, school, work, and community. Guided by the Empowerment Model, we begin from each person's own motivations, teaching self-advocacy and self-accommodation that make a self-determined life possible, at every age.
Core Values
Neurodiversity-Affirming
Disability is a natural part of human diversity, and humanity is richer for it.
Trauma-Informed
The world is often harmful to disabled people. We center empathy, healing, and kindness.
Assent-Based
Our clients are the experts on themselves. Their decisions determine when we start, when we stop, and the direction we go
Motivation-Driven
Our clients' interests, strengths, and drive determine each and every goal.
Self-Accommodation
Environments aren't built for everyone. We teach people to use self-regulation, technology, and supports to make the world work for them.
Self-Advocacy
Communication in accessible, empowering forms provides the power to stop abuse and coercion, ask for what is needed, and build the life of their own dreams.
My Time 2 Launch Leadership
Rhonda J. Greenhaw, MA, BCBA, LBA, IBA
Founder, President, CEO, & Chief Clinical Officer
William A. Purcell, MA, MBA, BCBA, LBA
Chief of Operations
Sierra Shelby-Howard, MS, BCBA, LBA
Georgia & South Carolina State Director
Sebastian Suarez, MS, BCBA
Florida State & Student Analyst Program Director
Clinical Team
Carissa Crabtree, MA, BCBA, LBA
Administrative BCBA & Executive Functioning Expert
Christian Crabtree, MS,
Georgia Behavior Specialist-Clinical Fellow
Natasha Singh, MS, BCaBA
Orlando & Ocala Area Assistant Behavior Analyst
What Makes My Time 2 Launch Unique
Young adults at college
Young adults at college
Tailored Programs
Curated programs that meet the person where they are, using natural environment training, natural supports, intrinsic motivation, to inspire achievement.
Individualized
Approach
Our therapists meet the person where they are, designing supports, skill development, and coaching at the pace, level, and style that works for them.
Nationwide Reach
Clinical services across Florida, Georgia, Michigan & South Carolina and private consultations nationally and internationally.
Clinical Excellence
My Time 2 Launch therapists practice in a neurodiversity-affirming, Empowerment Model approach that infuses fun, learning and growth using best practices in ABA.